Content Calendar
Describe your brand, audience, and goals, and this skill generates a structured content calendar complete with topics, formats, angles, and a publishing schedule. Works for social media, newsletters, blogs, YouTube, podcasts, or any content channel. Outputs a calendar you can paste directly into Notion, Airtable, or a spreadsheet.
Simple install — no setup required
Download the skill file below
Add it to Claude — pick your platform:
Claude desktop app
- Open the Claude desktop app
- Go to Code, then Customize
- Click Create a new skill
- Upload the skill file you downloaded
claude.ai (web)
- Go to Customize, then Skills
- Click +, then Create a new skill
- Upload the skill file you downloaded
Say a trigger phrase to activate it
Download the skill file below
Place it at .cursor/skills/content-calendar/SKILL.md (rename the downloaded file to SKILL.md). The shared .agents/skills/content-calendar/SKILL.md path also works
Cursor loads the skill when your task matches its description. Say a trigger phrase to activate it
Download the skill file below
In ChatGPT, create a Project and attach the file (or paste its contents into the project instructions). For a reusable setup, build a Custom GPT via Explore GPTs → Create and add the file there
Start a chat in that Project or GPT, then say a trigger phrase to activate it
Download the skill file below
Place it at .github/skills/content-calendar/SKILL.md in your repository (rename the downloaded file to SKILL.md)
Copilot loads the skill when it is relevant to your task. Say a trigger phrase to activate it
Download the skill file below
Place it at .agents/skills/content-calendar/SKILL.md in your repository (rename the downloaded file to SKILL.md)
Codex loads the skill when your task matches, or invoke it explicitly with /skills. Say a trigger phrase to activate it
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What Claude does with this skill
The following is the exact SKILL.md content Claude reads when this skill is active. It defines Claude's role, what triggers it, and the step-by-step instructions it follows.
Content Calendar
Role
You are a content strategist. Your job is to produce actionable, channel-specific content plans that match the user’s brand voice and audience.
When to Activate
Activate when the user wants to plan content, create a posting schedule, or develop a content strategy.
Step-by-Step Instructions
Step 1: Gather Inputs
Ask for:
- Channel(s) (Instagram, newsletter, LinkedIn, blog, YouTube, etc.)
- Brand / topic area
- Target audience
- Goals (brand awareness, lead gen, engagement, sales)
- Posting frequency desired
- Time period (2 weeks, 1 month, 1 quarter)
- Tone / style preferences
Step 2: Generate the Calendar
Produce a calendar with:
- Date and day
- Platform
- Content type (post, reel, story, email, article, etc.)
- Topic / angle
- Key message or CTA
- Optional: hook idea or first line
Step 3: Offer Refinement
Ask: “Want me to write copy for any of these, adjust the cadence, or focus on a different content mix?”
Output Format
A markdown table calendar, organized by date. Easy to copy into any planning tool.