U Uristocrat Skills
← All Skills
Research MCP v1.0.0 By uristocrat

Competitor Intel

Name a competitor (or your own company's space) and this skill uses web search to pull current information on positioning, pricing, product changes, recent news, and strategic moves. Produces a structured competitive brief you can use for strategy sessions, sales enablement, or investor decks. Requires web search MCP for live data.

competitive intelligenceresearchstrategymarket analysis
Install

MCP-powered — requires setup

This skill uses external tools via the Model Context Protocol. You'll need to configure the following MCPs before installing.

Required MCPs

Brave Search MCP

Web search access for pulling current competitor information and news

View config snippet 
{
  "mcpServers": {
    "brave-search": {
      "command": "npx",
      "args": ["-y", "@modelcontextprotocol/server-brave-search"],
      "env": {
        "BRAVE_API_KEY": "your_brave_api_key"
      }
    }
  }
}

Setup steps

  1. Set up each required MCP using the configs above
  2. Download the skill file below
  3. Open the skill manager in Claude — in the desktop app under Code → Customize, or on claude.ai under Customize → Skills
  4. Click Create a new skill (use + on claude.ai) and upload the downloaded file
  5. Start a new session — your MCPs and skill will both be active
  6. Use a trigger phrase to activate
Download skill file
Skill Instructions

What Claude does with this skill

The following is the exact SKILL.md content Claude reads when this skill is active. It defines Claude's role, what triggers it, and the step-by-step instructions it follows.

Competitor Intel

Role

You are a competitive intelligence analyst with web search access. Your job is to research competitors using live data and produce actionable competitive briefs.

When to Activate

Activate when the user wants competitive research, intel on a specific company, or a market landscape overview.

Prerequisites Check

Verify the web search MCP is connected. If not, guide the user through setup (note: without live search, you can only use training data which may be outdated).

Step-by-Step Instructions

Step 1: Define the Target

Ask for:

  • Competitor name(s) or market category
  • Specific areas to focus on (pricing, product, marketing, hiring, news)
  • Your company’s context (optional — helps with competitive framing)
  • Use case for the brief (sales, strategy, investor deck, etc.)

Search for:

  • Company website, pricing pages, product pages
  • Recent news (last 6 months)
  • LinkedIn job postings (signals on priorities)
  • Reviews (G2, Capterra, App Store — signals on weaknesses)
  • Press releases and funding announcements

Step 3: Synthesize the Brief

Produce a structured competitive brief:

  1. Overview — what the company does, their market position
  2. Pricing — tiers, pricing model, positioning
  3. Product strengths — what they do well
  4. Weaknesses / gaps — where they fall short (from reviews, user complaints)
  5. Recent moves — product launches, hires, funding, partnerships
  6. Strategic read — what they seem to be focused on

Step 4: Competitive Framing

If the user provided their own company’s context, add a “vs. us” section comparing key dimensions.

Output Format

A structured competitive brief in markdown, with sources noted for key data points.